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Workshop - Better B2B sales to major groups

Workshop: become a must for key accounts and sell differently

Workshop held in French

This workshop is aimed at B2B sales professionals who want to refine their posture, structure their approach and strengthen their impact with key accounts. Anthony-Victor Mehl invites Frédéric de Cointet to lead this workshop, which will provide you with concrete answers and a proven method.

In an environment where decision-making cycles are getting longer and the expectations of major corporations more complex, knowing how to sell is no longer enough. It's now a matter of creating a partnership dynamic, understanding the strategic challenges of top management, and bringing out a value proposition that resonates at a high level.

Workshop objectives :

Build an innovative and impactful value proposition
Learn to negotiate effectively and create a partnership dynamic
Develop a leadership posture when dealing with key accounts

Program :

Management Attitude & Sales Posture
Collaborative workshop: Value proposition
Tips for a winning Win Plan and price negotiation

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Tuesday 24 June 2025
19:00 - 20:15 (GMT +2)

Registration deadline : 24th June

Rennes SB - Campus Paris
9 Rue d'Athènes
75008 PARIS
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5 € Contributing alumni (students and graduates)
20 € Non-contributing and external alumni

There are 26 places left

Speakers

Frédéric DE COINTET

Founder of Puissance d'Agir

Frédéric is an experienced leader in transforming business relationships with CEOs and CIOs to generate hyper revenue growth through innovation partnerships .

He has been involved in Governance and Change Management with CEOs and CIOs.

In 2018, he won the 'Lou Gerstner' Award for the best WW team for Value Creation and General Management Relations.

After 37 years' experience at IBM, VP Managing Director and member of COMEX IBM France, Frédéric founded PUISSANCE D'AGIR to pass on his expertise to companies of all sizes looking to grow their B2B Major Deals.

His approach is based on a paradigm shift around the Creation of Trust.

Frédéric is a certified Acertare Administrator and Change Manager, and a member of the Collège du Dirigeant.

Location