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Digital Marketing: 2021 strategic issues

Executive round table

How critical is digital marketing strategy to your company and your people?

This is the question often tackled in the board room by corporate executives as much because of the risks involved as for the opportunities digital marketing offers. However, what trends should you follow and how best to accompany these processes and your teams?

We invite you to participate in this stimulating discussion with our key experts.

 

 

PRACTICAL INFORMATION

  • Meeting will be organised online, in English. Connection link will be sent to you prior to the event.
  • Webinar free of charge. Book your ticket now.
Thursday 15th April 2021
06:00 PM - 07:30 PM (GMT +2)
Registration deadline : 14th April
The event is organized online
  • Free All


Closed registration
Speakers
Swann LE MOIGNE
Founder
STAENK

Founder of STAENK Agency, Entrepreneur & RSB Alumni (PGE 19). Bitten by the entrepreneurial bug, a hereditary pathology, Swann is a growth marketeer, adventurer and young father for whom Digital Strategy and Inbound Marketing have no secrets.

Clara KOETZ
Assistant Professor & Programme Director MSc Strategy & Digital Marketing
Rennes School of Business

The New Normal Consumer: How to improve customer experience in the post-COVID era. The pandemic has been changing several aspects of our lives, such as working, learning, communicating, and shopping. In this presentation, Clara Koetz, will discuss these changes, consider whether they are permanent or not, and how companies can adapt their customer journeys to the new normal consumers to create positive customer experiences.

Pradeep DIVAKARAN
Associate Professor
Rennes School of Busines

New approaches in Digital Marketing: the Present and Future With his presentation, Pradeep Divakaran will help us to understand how digital marketing approaches are constantly evolving to adapt to the ever-changing technology and market landscapes. Also, how marketers can leverage real-time customer intelligence, untapped data sources, AI-enabled tools, etc., to achieve their marketing goals. Gain his insights into the future of digital marketing.

Tuba BAKICI
Associate Professor
Rennes School of Business

The role of UX now and beyond covid 19 Considering the impact of digital surge during Covid-19, it is important to reconsider the role of user experience in digital behavior and consumption. Tuba Bakici, in her presentation, will elaborate upon the recent trends, opportunities and challenges in this area.

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Thursday 15th April 2021
06:00 PM - 07:30 PM (GMT +2)
Registration deadline : 14th April
The event is organized online
  • Free All


Closed registration
  • 54 subscribers
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